Meadow
Meadow

 

WEBINAR
Unlocking the Full Power of Your Net Price Calculator

Thursday, February 26 | 2:00 PM ET

Join Meadow and Financial Aid Services for a joint webinar sharing insights and lessons learned from the field on how to turn your Net Price Calculator (NPC) into a modern recruitment and engagement tool—one that builds trust, supports transparency, and helps prospective students take the next step.

What you'll learn:
  • • What “best-in-class” looks like: The essential elements of a high-performing NPC, including personalization, user experience, mobile optimization, and ease of maintenance.

  • • How to drive usage (without reinventing your site): Proven promotion strategies—from landing page improvements and email campaigns to QR codes, staff enablement, and cross-campus workflows.

  • • How to measure impact: The key metrics that actually matter for recruitment, plus how to interpret them to make smarter, data-informed improvements.

  • • How to build a modern NPC strategy: A student-centered approach that supports transparency and trust—and aligns financial aid and admissions around shared enrollment goals.

Not sure you can join live? Register to watch on-demand afterward.

 

 

Register Now

 

Meet the Speakers

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Alexandra Lindsay, Director of Marketing at Meadow

Ali has over a decade of experience in education marketing. After a few years on Madison Avenue in advertising, she moved deeper into education—leading enrollment and marketing for independent schools and building the systems that drive trust in high-consideration decisions.

She later brought that expertise to Outschool, where she helped develop school partnerships and led major pieces of growth and brand across the consumer business. Now at Meadow, Ali brings that institution-first lens to higher ed, helping modernize the student financial experience and supporting teams in communicating with students in moments that matter. She lives in Philadelphia with her husband, busy toddler, and neighborhood-famous cat.

 

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Melissa King, Director of Growth Marketing at Financial Aid Services

Melissa King comes to FAS with a deep background in public policy and education technology.  Her Ed Tech career began at Dalton Education, another successful Atlanta based company. There she helped to implement an account management department by nurturing relationships with top-tier universities across the country, such as NYU and Berkeley.

Following that, she worked through an acquisition of Gradescope, an AI assisted grading platform, by Turnitin. At Turnitin, she managed a team of BDRs, helping them learn how to investigate and grow strategic sales pipelines. Through her work on Capitol Hill, she has a unique understanding of the ever-changing landscape of higher education policy. In her free time, Melissa likes to swim, fish, and be on the water in any way. She lives in Sausalito, CA with her husband and three year old son, Beckett.